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Heidi Hoffman Appointed Managing Director of 3D@Home Consortium
Mar 2, 2010
Marketing Veteran Will Direct Consortium Activity
March 2, 2010 – San Jose, Calif. – The FlexTech Alliance today announced the appointment of Heidi M. Hoffman to the position of Managing Director of 3D@Home Consortium, the organization focused on accelerating the adoption of high-quality 3D entertainment into homes worldwide. FlexTech Alliance (www.flextech.org) provides management services to the 3D@Home Consortium (www.3dathome.org), including the managing director. In her new role, Hoffman will ensure that the consortium is operating effectively and providing industry-enabling services to its member companies and affiliated organizations.
3D@Home Consortium represents the entire eco-system which will enable 3D entertainment in the home. For the past year Hoffman has been directing significant aspects of the consortium’s day-to-day operations and now assumes full management responsibility. Prior to this appointment, Heidi Hoffman served as Director of Marketing for the FlexTech Alliance. In her new position she will work under the direction of the 3D at Home Consortium Governing Board, made up of representatives from leading 3D companies including 3ality Digital, Intel, Samsung, Sigma Designs, Sony, THX and Walt Disney Home Studios. An additional 35 member companies participate in the many steering team activities and consortium-sponsored projects.
Rick Dean, chairman of the 3D at Home Consortium and senior vice president at THX, welcomed the new managing director, stating “Heidi is managing our consortium’s most vital operations and is instrumental in expanding the organization’s scope and reach. She provides a very positive environment that encourages communication and critical information sharing among the member companies. I look forward to working with Heidi in this higher-profile position with the organization.”
“The FlexTech Alliance is proud of our relationship with the 3D at Home Consortium and is very pleased to appoint Heidi as its managing director,” noted Michael Ciesinski, CEO of FlexTech. “She understands how consortia work, where they add the greatest value, and how to build industry relationships. Heidi’s management and marketing experience, combined with her knowledge of the international display industry, makes her an excellent candidate to oversee this exciting venture.”
3D@Home Consortium is currently in the midst of several industry development efforts, including creating and distributing 3D test materials; providing input to standards committees such as SMPTE, CEA, MPEG, HDMI and SCTE; analyzing the impact of various standards on the industry; creating informational white papers; and developing a method for illustrating interoperability and consumer choices in 3D products.
The consortium delivers presentations around the world on the status of the industry and provides non-branded, technology neutral information on the 3D industry, focusing on assisting members in making informed, strategic decisions that arrive from pre-competitive, inter-industry cooperation and collaboration.
About FlexTech Alliance
The FlexTech Alliance is the only organization headquartered in North America exclusively devoted to fostering the growth, profitability and success of the electronic display and the flexible, printed electronics supply chain. FlexTech offers expanded collaboration between and among industry, academia, government, and research organizations for advancing displays and flexible, printed electronics from R&D to commercialization. To this end, the FlexTech Alliance, based in San Jose, Calif., helps foster development of the supply chain required to support a world-class, manufacturing capability for displays and flexible, printed electronics. More information about the FlexTech Alliance can be found at the industry portal: www.flextech.org.
About 3D@Home Consortium – The 3D@Home Consortium is committed to ensuring the best possible viewing experience as 3D technology and content moves into home entertainment. The consortium accomplishes its mission through regular meetings and other communications of the 40+ members of its governing board, steering teams and project teams. The consortium is managed by Insight Media and the FlexTech Alliance. More information is available at the consortium’s website – www.3dathome.org |
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